Wednesday, March 09, 2011 5:16 PM
by
Donna Bacher
Don't Let Your Pictures be a "Wrinkle Be Gone" and Spanx Experience for Buyers!
Yes, if you're in the business of showing houses to eager buyers,
you've definitely come across many homes that don't quite live up to
their gorgeous pictures. It wasn't that long ago that I saw a commercial
on TV about a cream that you could put on your face...and your wrinkles
disappear for 8 hours...add onto that a pair of Spanx...and
you can transform yourself into a modern day Cinderella...looking 10
years younger and 15 lbs slimmer for that special date or
event....but...alas...in the morning, reality sets in and those wrinkles
have reappeared and the pounds are still there.
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The same holds true for your home. Your house is a reflection of who you really are, but when it comes time to sell, it's important to note that we live in the "HGTV" era...and buyers have spent countless hours in front of the TV wat
ching
professional designers decorate, stage and morph the ordinary home with
that "lived in" look to a show stopping, perfect home. When they're
finished watching "Love It or List It"...they head over to "Holmes on
Homes" for their home inspection education. Combine it all..and you've
got very high expectations and information overload at it's best.
"Over the next couple months I will be featuring Guest
Bloggers' from the Staging and Inspection industries to shed more light
on both of these subjects. At this time I'd like to introduce Rachel
Vanderveen of Centre Staging in Calgary, Alberta, Canada. Rachel is both
a licensed Realtor and a Home Stager and I know you'll find her
approach to home staging refreshing, livable and affordable! Vist Centre Staging"
The pressure to display the perfect home ends up falling on the shoulders of the Listing Agent,
who as a representative for the Seller, wants to generate as many
potential buyers as possible and ultimately produce a "Sold" sign. Just
like the personal makeover shows...where the woman goes in looking
50...gets her face dipped in "smooth it out" and her body crammed into a
narrow band of lycra...shaving 15 years off
of her appearance, spot cleaning and staging for pictures can have the
same deceptive affect. It's great for the moment...but it just never
lasts!
In this day and age, pictures are key to marketing a home,
but they can actually be detrimental if they do not portray the real
goods. The pressure is on the Buyer's Agent to show his or her clients
the perfect home. Enticed by a series of glorious photo's, the Agent and
Clients race to the house only to be met with shear disappointment. As
an Agent, all you can say is "Gee...it sure looks better in the
pictures!" The house may be in the perfect location for the Buyers and
it may have all the amenities they need, but it's certainly not the home
portrayed online...the house the Buyers thought they were coming to
see.
So, how do you prevent this?
1) The necessity of cleanliness. This
is the most important aspect for all people selling. Your house must
sparkle for every showing...not just the pictures. Do whatever necessary
to make this easy for yourself. Make a cleaning schedule, hire a
cleaning lady for a short time, only allow showings at certain times,
pack up stuff so you don't have to clean it...do whatever it takes.
After almost 3 decades of showing houses I can tell you that Buyers have
a keen eye for your dirt and grime and if they find it, they may strike
your house off their list, or discount the price! Under the range hood,
in the oven, on the ceiling fans, around the toilet, the side of the
bathtub, under your sinks, up against your baseboards, beside your
appliances and on your doors and the walls going up the side of your
stairs.
2) Realistic pictures. Get your house ready for it's photo shoot...and keep it looking that way. There's always favorable angles for taking pictures, but make sure those pictures properly reflect your home.
3) Work with what you have. Most people have more than enough
"stuff" in their home to stage it effectively....the problem is it's
just not displayed in the most flattering manner.
There are very few homes that are "List" ready...meaning that
they could be evaluated, listed, photographed and shown all in the same
day, primarily because there are people living there! The trick is to
make your home picture perfect and still livable!. A good Agent knows
this and will work with their clients every step of the way. It may take
a day, a week or a month to get the "For Sale" sign up. With a keen
eye, they will tell you what's good, bad...and or ugly. Even though many
Sellers think that Buyers will be able to "see past" things, the truth
is they don't.
Take your time to give your house a complete and thorough cleaning,
set it up so you can keep it looking like the pictures and you'll be
well on your way to getting the most money...in the shortest length of
time...with the least amount of stress!