I don't think that anyone will argue with the statistics that the majority of people are making their initial searches on line when they're considering making a move. With that being said, it has become more important than ever to make sure that the pictures we use on line tell the best story possible!

Getting great pictures isn't as easy as it sounds and even calling in a professional photographer doesn't give the best results. Houses are just like models...they have their good, bad and neutral sides.

After a few bad experiences paying a hundred dollars or more for "marketing" pictures and not being able to find a dozen good ones in the lot, I decided to take my own pictures. In the usual 6 or 7 room home, I'll take anywhere from 60 to 80 pictures. Different angles, different lighting conditions and different staging techniques. When I sit down to select pictures for on line presentations, I'm usually successful in getting enough good quality pictures to correctly portray the property...if not...I take more pictures!

Thanks to technology, taking more pictures is easy and more than affordable! There's absolutely no doubt in my mind that home buyers may very well not consider viewing a property if the first thing they see are poor pictures! Every single home deserves to be treated like a supermodel :)