Marketing your home
Ask any marketing professional; when it comes to promoting a product, not all pictures are good pictures. There was a time when a bad picture didn't make too much of a difference simply because the picture wasn't appearing in a high resolution format on computers all over the world. Today, we not only need great lighting and angles, we need nice and crisp hi-resolution. Quality encapsulates the angle the picture is taken from, what's in the picture and how good the picture is...and every picture counts! More time is spent on getting just the right angle to show the entire feel of the room that you're trying to relay across the web. It's not about embellishing the property, because that just gets Buyers upset...it's about showing the property to the best of it's ability.
Yes, there are templates out there that are simply cut and paste...or fill in the blank, but nothing beats a feature sheet designed by a graphic designer. It's easy for a feature sheet to double as an ad for the Sales Rep or Company, but the main purpose is to highlight as many features as possible to Buyers and their Agents when they view your property.
A good virtual tour provides Buyers with not only the pictures of your home, but with a reminder of the features it contains. Online homeshoppers love these tours and with good quality pictures and custom editing, it's possible to relay a tremendous amount of information to prospective buyers in a very short time period.
- Exposure on over 50 of the most popular Real Estate Related websites.
Real Estate marketing technology is constantly changing and with Data Distribution becoming the norm, it's important that your property is listed on as many Real Estate websites as possible, providing you with maximum exposure. The truth is that to do this manually would be very difficult, and harder yet would be to keep it current. Thanks to Point 2 syndication, your listing is automatically syndicated to these websites and updated as any changes are made!
Also known as MLS.ca, Realtor.ca has become the home shopping website of choice for the majority of online house hunting. Just as with Point 2 sydication, listings on realtor.ca are uploaded from individual Real Estate boards across the Country and are deemed to be accurate and current.
- Full listing on Realtors Association of Hamilton-Burlington MLS system.
The Realtors Association of Hamilton Burlington is at the forefront of web technology. With a very sophisticated and highly secure website, your information is instantly distributed to every single member of the Board plus members of our "Connect" boards such as Toronto and Niagara.
- Full listing on outside Association website (ie. Toronto, Niagara) if necessary.
If your property is located outside of Realtors Association of Hamilton Burlington, it will be co-listed with an actual member of that board and listed directly on that Board's MLS system.
www.donnabacher.ca is a top ranking real estate website, with very high positioning on Google, Yahoo and Bing. Every listing gets it's own domain name which allows quick assess to people who simply search for a particular address.
Not all properties benefit from professional staging, but the time does arise when it will make a huge difference. With a simple 10 step "do it yourself" staging program to help you get your home ready to go on the market, you get the objective advise and worksheets necessary to minimize your time on the market and maximize your net results. Of course there's always a place for Professional Staging and this will be discussed during the evaluation process.
Just as realtor.ca is the choice of consumers for househunting, www.openhouses.ca has fast become the choice of shoppers for Sunday Open Houses. "openhouses.ca" allows for good sized ad copy, a link to your listing plus it allows us to see how many people have actually viewed your Open House ad!
- Open House listing in Spectator Homes as necessary.
With 80% of buyers searching online for listings and open houses it's being realized that hard copy advertising is loosing it's appeal, however, sometimes a property may appeal to certain demographics and it's best to advertise in papers such as the Spectator and Buyers Guide. The need for this is carefully analysed and followed through on.
- Personal Seller's Website to keep you posted of the activity on your listing!
- Social Media
Facebook and Twitter have become excellent marketing tools. With the ability to share links and information with the push of a button, getting timely information out to everyone has never been easier. Social Media marketers know the need to utilize all of the social marketing tools possible. Attracting the most qualified people possible is what it's all about!